Recently I’ve been completely obsessed with Scarlett Willow Shop, a vintage clothing store I found on Etsy that specializes in clothing from the 1960’s and 70’s. As you may know if you’ve read my blog over the last few months, I’ve been particularly into fashions from the 1970’s and have mostly been making myself clothes from 1970’s sewing patterns. What you may not know is that the first sewing patterns I bought were for 1960’s mod dresses! The 1960’s and 1970’s are two decades that are very dear to me when it comes to fashion and any time I find a shop that sells clothes from these eras I’m prone to great excitement, but when I found Scarlett Willow Shop that excitement was taken to a whole new level.
Why? Well, for one thing, the photography!
Scarlett Willow Shop features photography reminiscent of 1960’s mod fashion spreads, often with Twiggy-esque makeup and similarly free spirited models posing with adorable props or in otherwise very 1960’s-1970’s inspired poses. The photos tell a story, fairy tales about the girls who wear the clothes, and make you wish that by putting on the clothes you could become those girls, live in those fairy tales.
The photo shoots really must be the most amazing fun (I imagine them always taking place with cool 1960’s music blaring in the background) and everything is so incredibly high quality and professional looking. Seriously, these look like actual magazine spreads and are the kinds of photos I would love to frame and hang on my wall or make collages with, they are absolutely stunning!
The clothes themselves tend to range mostly from mod, hippie or glam but with a variety of other wonderful 1960’s and 70’s styles in between.* I love the clothing so much and would totally wear every single outfit featured in this shop! If Scarlett Willow Shop was located in my city, I would haunt this place like a ghost, that’s how obsessed I am! It’s probably a good thing it isn’t, or I’d be perpetually broke for sure!
It really makes me impatient for all of my holiday sewing to be done (I’m so close, but man am I ever down to the wire now!) so I can start sewing some more of my 1960’s and 1970’s sewing patterns!
You can tell that Ashley, the shop owner, is passionate about fashion from these eras. So much care is taken to present the clothing authentically and as they would have been in their day. I imagine that Ashley spends a great deal of time poring over films, videos and fashion images from this time and really studying them – the way the clothes are styled, the photos are shot, the models are posed, the makeup is done, the energy, everything. She takes all of that in and magically recreates the same wonderful, exciting vibe and I love it! Everything seems carefully studied yet absolutely effortless all at the same time.
This incredible attention to detail is one of the biggest reasons (besides the fabulous clothes, of course!) that I’m totally obsessed with this shop, everything is just so perfect! Ashley really takes things to the next level with the way everything in her shop is styled and presented and I really appreciate the amount of time, energy and work that must go into each photo shoot and caring for each item of clothing, all of the which arrive at your door freshly cleaned – even organically dry cleaned if they are dry clean only! – and mended if mending is necessary! It really is amazing.
I could go on forever about how awesome this shop is, but as it’s crunch time now I have to get back to my Christmas sewing, so I will end this post by saying that this shop is an absolute gem and I encourage you all to go and have a look around!
*By the way, if you want some quick and fun fashion history lessons on when, why and how these fabulous 1960’s and 1970’s styles came about, check out the Ultimate Fashion History videos: 1960’s and the 1970’s parts one and two!
Please note: This post was not sponsored, I just really love this shop and wanted to give it some much deserved attention and spread the word about it to my fellow vintage fashion lovers! 🙂