Clothing Construction and Wardrobe Planning, by Doris S. Lewis, Mabel Goode Bowers and Marietta Kettunen, 1953

I find vintage home economics books fascinating to read. While absolute treasure troves of information and charmingly outdated language, they also really highlight how much pressure was put on women from an incredibly young age to appear perfect at all times – often times disturbingly so. Part one of Clothing Construction and Wardrobe Planning (which you can read online for free here at is called “Personal Grooming”, and has some lines in it that gave me the creeps, to be honest.


Yes, we must always look pretty, neat and perfect to boost the “morale” of our male relatives, because that isn’t creepy at all! And don’t forget, your country needs you to look perfectly groomed at all times as well, because the reputation of the entire nation depends on it! Being neat and clean is fine, but the outrageous level of pressure to always be perfectly groomed is really unhealthy.

I’ll end with some other random tips and excerpts and a note that while I enjoy reading these books and taking a peek into the past, they serve as an important reminder to me of why though the 1950’s are an era I’d like to time travel to to buy clothing, fabric, sewing patterns, sewing machines, etc, I really wouldn’t want to have lived back then.

The present may be a very far cry from “perfect”, but we have taken some great strides since the 1950’s, and while there are people who are trying to strip away some of the important rights the women (and immigrants, people of colour, the GLBTQ community, etc) before us fought so damned hard for, we just have to double down and fight just as hard, if not harder than they did, to keep those rights and to keep progressing and move towards a better future for everyone.


4 thoughts on “Clothing Construction and Wardrobe Planning, by Doris S. Lewis, Mabel Goode Bowers and Marietta Kettunen, 1953

  1. That first excerpt is right out of Edward Scissorhands! 😮 Scary. Although I don’t think that everyone was really paying attention to that. It’s just peer pressure, it’s always there, it only changes shape but doesn’t go away, not really.

    Liked by 1 person

  2. Oh brother at that section you quoted. I especially thought of days that a person’s not feeling well and it made me think of the BSC tbh. “What’s your lazy butt still doing in that bed sleeping late?!” “I don’t feel well!” “That’s not an excuse!” |||| “Why are you dressed like a slob?” “I’m not feeling well today.” “Well, that’s no reason for you to walk around like that. I bet if you look pretty, you’ll start to feel better!” UGH!

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s